The Evolution of a Contender: Understanding the Double Bell Brand
In the dynamic and competitive airsoft market, identifying brands that offer a compelling combination of value, performance, and profitability is paramount for retailers. Double Bell has emerged as such a brand, transitioning from a contentious history into a formidable player in the budget-to-mid-range sector. Understanding this evolution is key to leveraging the brand's full potential on the retail floor.
From a Murky Past to a Clear Future: The Brand's Lineage
The Double Bell name is a relatively recent development